Blog
Blog
Notes from the media desk.
Articles on search, paid media, affiliate growth and measurement are on the way. Meanwhile, our in-depth guides cover the questions we hear most.
Browse all guidesAI Search Optimization Guide
How to get your brand cited in AI overviews and answer engines, not just ranked in classic search results.
Read the guideGoogle Page Experience Guide
What Google means by page experience, the Core Web Vitals thresholds to aim for, and how to fix the usual problems.
Read the guideRequest For Proposal (RFP) Templates
A practical outline for writing a marketing RFP that gets comparable, useful proposals from agencies.
Read the guideEverblaze Growth Formula
Four steps, then compounding. The operating model behind every engagement.
Read the guideSEO Buyers’ Guide
How to choose an SEO partner, what a fair engagement looks like and the red flags to avoid.
Read the guideFranchise Marketing Guide
How to balance brand consistency with local performance across a franchise network.
Read the guideReady to scale globally?
Send us the market, the offer and the target CPA. You get a written plan and a media forecast — no retainer conversation until you like the numbers.
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