Industry playbook

Franchise & Multi-Location marketing

One brand, many markets — local pages that rank without cannibalising.

A person browsing on a smartphone in a busy city street

The playbook

What changes in franchise & multi-location.

Franchise marketing has to serve the brand and every location at once. We run location SEO, listings and local ads at scale, with reporting each franchisee can understand.

What we run here

  • Location SEO
  • GMB at scale
  • Co-op budgets

Challenges we solve

  • Locations competing against each other in search
  • Keeping listings accurate at scale
  • Fair and transparent co-op budget use

How we work

Four steps, then compounding.

  1. Discover

    Market, offer, unit economics and the target CPA — written down before anything is bought.

  2. Strategy

    Channel mix, creative territory and the tracking plan, costed per market.

  3. Launch

    Build, QA and go live in two weeks, with server-side events in place from day one.

  4. Scale

    Weekly optimisation against CPA, retention and net revenue — and we cut what does not work.

Grow your franchise & multi-location business.

Send us the market, the offer and the target CPA. You get a written plan and a media forecast — no retainer conversation until you like the numbers.

Email
partnerships@everblazeltd.com
Web
everblazeltd.com
Markets
Global