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Industry playbook
Franchise & Multi-Location marketing
One brand, many markets — local pages that rank without cannibalising.

The playbook
What changes in franchise & multi-location.
Franchise marketing has to serve the brand and every location at once. We run location SEO, listings and local ads at scale, with reporting each franchisee can understand.
What we run here
- Location SEO
- GMB at scale
- Co-op budgets
Challenges we solve
- Locations competing against each other in search
- Keeping listings accurate at scale
- Fair and transparent co-op budget use
Franchise SEO
Rank every location for local intent while protecting the national brand’s authority.
Learn moreListings Management
Accurate business details on every directory, map and app that matters.
Learn moreFranchise PPC
Location-level paid search with shared brand controls and fair budget splits.
Learn moreFranchise Reputation Management
Consistent reputation standards and reporting across every franchise location.
Learn moreHow we work
Four steps, then compounding.
Discover
Market, offer, unit economics and the target CPA — written down before anything is bought.
Strategy
Channel mix, creative territory and the tracking plan, costed per market.
Launch
Build, QA and go live in two weeks, with server-side events in place from day one.
Scale
Weekly optimisation against CPA, retention and net revenue — and we cut what does not work.
Grow your franchise & multi-location business.
Send us the market, the offer and the target CPA. You get a written plan and a media forecast — no retainer conversation until you like the numbers.
- Web
- everblazeltd.com
- Markets
- Global