Pay Per Click (PPC) Marketing
Services
Pay Per Click (PPC) Marketing
Google Search, Display, YouTube and Performance Max managed to a target CPA, not a spend target.
As a Google Partner we plan, build and optimise paid search around the numbers that matter to your business: cost per acquisition, return on ad spend and net revenue. Budgets scale when targets are met, not before.
Search Engine Marketing (SEM)
Paid search campaigns that capture high-intent demand the moment people look for you.
- Keyword and intent research
- Campaign and ad group structure
- Ad copy and asset testing
Google Ads Management
Full management of Search, Display, Demand Gen and Shopping campaigns by a Google Partner team.
- Account build or restructure
- Smart Bidding strategy
- Landing page alignment
Performance Max Management
Performance Max campaigns with the asset, feed and signal control they need to scale profitably.
- Asset group strategy
- Audience signal setup
- Feed optimisation
Google Shopping Ads
Product feeds and Shopping campaigns structured around margin, not just revenue.
- Merchant Center setup
- Feed titles and attributes
- Margin-based campaign splits
YouTube Ads Management
Video campaigns that build demand and drive conversions, measured beyond views.
- Video campaign strategy
- Audience and placement targeting
- Creative testing
Programmatic Advertising
Display, video and connected-TV buying across premium inventory with tight brand-safety controls.
- DSP campaign setup
- Audience and contextual targeting
- Brand safety and fraud filters
Lead Generation Services
Paid campaigns and landing pages built to produce qualified leads your sales team wants.
- Lead form and landing page build
- Lead scoring and CRM sync
- Offline conversion import
Franchise PPC
Location-level paid search with shared brand controls and fair budget splits.
- Location campaign templates
- Radius and geo targeting
- Co-op budget tracking
Enterprise PPC
Large, multi-market ad accounts run with governance, automation and forecasting.
- Multi-account architecture
- Scripts and automation
- Budget pacing and forecasting
Why Everblaze
What you get with Pay Per Click (PPC) Marketing
Managed to CPA
Bids, budgets and structure are tuned to your target cost per acquisition every week.
Google Partner team
Certified across Search, Display, Video and Performance Max campaigns.
Clean conversion data
Server-side and offline conversions feed Smart Bidding with real outcomes.
Industries we serve
Built for your niche.
Same buying discipline, completely different creative, landing pages and compliance for each vertical.
How we work
Four steps, then compounding.
Discover
Market, offer, unit economics and the target CPA — written down before anything is bought.
Strategy
Channel mix, creative territory and the tracking plan, costed per market.
Launch
Build, QA and go live in two weeks, with server-side events in place from day one.
Scale
Weekly optimisation against CPA, retention and net revenue — and we cut what does not work.
More services
Explore more
Digital Marketing
One written plan that sets channels, budgets and targets per market before anything is bought.
Learn moreSearch Engine Optimization (SEO)
Technical, on-page and local search built to compound — the channel that keeps paying after the media stops.
Learn moreCRO Services
Test the offer, the form and the page before you buy more traffic.
Learn moreAnalytics & Attribution
Server-side tracking, unified attribution and reporting across every channel and market.
Learn moreSocial Media Marketing
Organic social that builds a recognisable brand and a community your ads can build on.
Learn moreSocial Media Advertising
Meta, TikTok, X and LinkedIn — creative-led buying with in-house production cycles.
Learn moreFAQ
Frequently asked questions
What budget do we need to start?
It depends on your market’s cost per click; we model a test budget in the proposal so you can see the expected volume first.
Who owns the ad accounts?
You do. We work inside accounts registered to your business, so history and data stay with you.
How much does Pay Per Click (PPC) Marketing cost?
Pricing depends on your markets, scope and media budget. You get a written plan and a clear quote before any commitment — no retainer conversation until you like the numbers.
How do we get started?
Send us your website, target markets and goals. We reply with a written plan and media forecast, then launch within about two weeks of sign-off.
Ready to scale globally?
Send us the market, the offer and the target CPA. You get a written plan and a media forecast — no retainer conversation until you like the numbers.
- Web
- everblazeltd.com
- Markets
- Global