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Industry playbook
Mobile Apps & Subscriptions marketing
Install and subscription growth across paid social and search.
The playbook
What changes in mobile apps & subscriptions.
App growth is judged on paying subscribers, not installs. We run app campaigns across Google, Meta and TikTok with fast creative testing and optimise toward subscription events.
What we run here
- App campaigns
- Creative testing
- Retention
Challenges we solve
- Privacy limits on app attribution
- Creative fatigue on short-form platforms
- Converting installs into paying subscribers
TikTok Advertising
Creative-led TikTok performance campaigns with native-feeling video and fast iteration.
Learn moreAd Creative Production
Static, motion and UGC-style ads produced in weekly batches for testing.
Learn moreServer-Side Tracking
Move tracking to a server container so conversions survive ad blockers and browser limits.
Learn moreEmail Marketing Services
Lifecycle sequences and campaigns that turn sign-ups into repeat customers.
Learn moreHow we work
Four steps, then compounding.
Discover
Market, offer, unit economics and the target CPA — written down before anything is bought.
Strategy
Channel mix, creative territory and the tracking plan, costed per market.
Launch
Build, QA and go live in two weeks, with server-side events in place from day one.
Scale
Weekly optimisation against CPA, retention and net revenue — and we cut what does not work.
Grow your mobile apps & subscriptions business.
Send us the market, the offer and the target CPA. You get a written plan and a media forecast — no retainer conversation until you like the numbers.
- Web
- everblazeltd.com
- Markets
- Global