Guide
SEO Buyers’ Guide
How to choose an SEO partner, what a fair engagement looks like and the red flags to avoid.
- A technical audit with prioritised fixes
- Keyword and content strategy tied to business goals
- Content creation or optimisation
- Earned links and digital PR
- Transparent monthly reporting
Red flags
- Guaranteed #1 rankings
- Secret methods they will not explain
- Large numbers of cheap links
- Reports that show rankings but never traffic, leads or revenue
Realistic timelines
Technical fixes can show results within weeks. Content and authority work in competitive markets typically needs four to nine months before it compounds — plan budgets accordingly.
Common pricing models
Monthly retainer
Ongoing strategy, content and links for a fixed monthly fee.
Project
Defined work such as an audit or migration at a fixed price.
Hourly consulting
Expert advice for in-house teams, billed by time.
Learn
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