Industry playbook

eCommerce & Retail marketing

Cross-border commerce, Shopify builds and marketplace share.

A person browsing on a smartphone in a busy city street

The playbook

What changes in ecommerce & retail.

Online retail growth is a margin game. We connect product feeds, Shopping and social campaigns, marketplace ads and email flows so revenue grows without giving the profit away.

What we run here

  • Shopping
  • Meta
  • Marketplace ads
  • Email

Challenges we solve

  • Rising acquisition costs on paid social
  • Balancing own-store and marketplace sales
  • Repeat purchase and retention rates

How we work

Four steps, then compounding.

  1. Discover

    Market, offer, unit economics and the target CPA — written down before anything is bought.

  2. Strategy

    Channel mix, creative territory and the tracking plan, costed per market.

  3. Launch

    Build, QA and go live in two weeks, with server-side events in place from day one.

  4. Scale

    Weekly optimisation against CPA, retention and net revenue — and we cut what does not work.

Grow your ecommerce & retail business.

Send us the market, the offer and the target CPA. You get a written plan and a media forecast — no retainer conversation until you like the numbers.

Email
partnerships@everblazeltd.com
Web
everblazeltd.com
Markets
Global