Guide
AI Search Optimization Guide
How to get your brand cited in AI overviews and answer engines, not just ranked in classic search results.
AI overviews and answer engines summarise several sources into one response. Instead of ten blue links, a searcher may see a paragraph with two or three citations — so being one of the cited sources matters more than ranking seventh.
The good news: the fundamentals that earn citations are the same ones that build durable SEO — clear expertise, well-structured content and a brand that other sites mention.
Make your content easy to cite
- Answer the question directly in the first two sentences of a section
- Use descriptive headings that match how people phrase questions
- Support claims with specific data, dates and named sources
- Keep facts about your business consistent across your site and profiles
Strengthen your entity signals
Search engines and AI models understand brands as entities. Organisation and product schema, a detailed About page, consistent listings and mentions on reputable sites all help them connect your brand to the topics you want to be known for.
Check that AI crawlers can reach you
Review your robots.txt and firewall rules so the crawlers you want can access your public content, and keep important content in HTML rather than hidden behind scripts or logins.
Measure visibility
- Track which prompts in your category mention your brand
- Monitor referral traffic from AI assistants in analytics
- Watch branded search volume as a signal of growing awareness
Learn
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