Industry playbook

SaaS & Technology marketing

Demand generation and paid pipeline for global software categories.

A person browsing on a smartphone in a busy city street

The playbook

What changes in saas & technology.

Software buyers research long before they book a demo. We build pipeline with search, paid campaigns and affiliate partners, and measure success on trials, pipeline and revenue.

What we run here

  • Paid pipeline
  • SEO
  • Lifecycle
  • Partner/affiliate

Challenges we solve

  • Long, multi-touch buying journeys
  • Crowded categories with expensive keywords
  • Connecting ad spend to pipeline and revenue

How we work

Four steps, then compounding.

  1. Discover

    Market, offer, unit economics and the target CPA — written down before anything is bought.

  2. Strategy

    Channel mix, creative territory and the tracking plan, costed per market.

  3. Launch

    Build, QA and go live in two weeks, with server-side events in place from day one.

  4. Scale

    Weekly optimisation against CPA, retention and net revenue — and we cut what does not work.

Grow your saas & technology business.

Send us the market, the offer and the target CPA. You get a written plan and a media forecast — no retainer conversation until you like the numbers.

Email
partnerships@everblazeltd.com
Web
everblazeltd.com
Markets
Global